Author: Abdallah Sobeih

The possible reasons for launching a change programme depend on the need for the change. There are therefore different scenarios and a variety of possible reasons for launching a cultural change programme. Among these reasons and as examples of different factors for change are: organizational restructuring, change in the leadership and management style, human factors, economics, politics, market variations, technological, demographic, cultural and globalization etc. (Alvesson & Sveningsson (2008) and Dawson, 2003). In general the reasons for launching a change could be referred to internal or external factors or both. Hereby, I have chosen to highlight on two main points; the first highlights on the main factors and perspectives behind launching a cultural change programme, and the second is presenting leadership and globalization as two possible reasons for launching a cultural change programme.